Monday, August 27, 2007

Mr. Pizza Korea

Mr. Pizza Korea

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Mr. Pizza Korea Co., Ltd. (hangul:미스터피자, Miseuteo Pija) is a Korean pizza franchise company. Headquartered in Banpo-Dong Seocho-Gu Seoul, Korea, it was established in 1990. It is a restaurant chain making Korean style pizza. Mr. Pizza has operations in China now. After establishing a franchise in Ehwa Women's University, Mr. Pizza opened a store in Beijing, China in 2000. The Mr. Pizza logo, a slanted, stylized 'Pizza & Hand' in 1999, is symbolic of two people (the company and customer) shaking hands and its official slogan is "Made For Women" as of 2004. It is similar to Pizza Hut Korea, JS Food Plan, Chicken Nara, Domino Pizza Korea, Pizza Etang and Reach Beam. The CEO of Mr. Pizza Korea is Hwang Moon Koo (황문구). The popular female actor and celebrity, Moon Geun Young regularly features in the Mr. Pizza commercials.

Contents

[hide]

[edit] Products

  • Pizza - Gold Pizza, Screen Pizza, Cheese Cap Pizza, Pastry Pizza, Tortilla Pizza
  • Pasta & Rice
  • Appetizers
  • Beverages - Coca-Cola, Milk, Beer

[edit] Competitors

[edit] Timeline

1990-

  • Founding of Mr.Pizza, Korea
  • Opening of the restaurant's first branch at Ehwa University

1991-

1992-

1993-

  • Opening of Nampo branch in Busan, in addition to eight other branches

1995-

1996-

  • Beginning of franchise operations
  • Opening of Sangjin branch, in addition to eight other branches

1998-

1999-

  • New coporate logo and character (design changed to depict a hand flipping pizza dough)
  • Opening of the 1OOth Mr.Pizza branch in Korea at Daehangno

2000-

  • Opening of the first Mr.Pizza branch in Beijing (Jianguomen branch)
  • Opening of the 120th Mr.Pizza in Korea at the Coex Mall

2001-

2002-

2003-

  • Opening of the 5th branch in Beijing (Wangjing branch)
  • Second 'Dough Magic Show Contest'
  • Launching of 007 Service Call Center (1577-0077)
  • Ranked second by NBCI's Brand Competitiveness Study
  • Ranked first in pizza by Sports Seoul's Start Brand Awards

2004-

  • Introduction of Feta Rainbow Pizza
  • Introduction of Potato Gold Pizza
  • Opening of the first 007 Service Shop in Myunmok-dong, Seoul
  • Opening of Express Shops in Kwangmyung and East Taegu's KTX station
  • Opening of the 200th Mr.Pizza in Korea at Youngdeungpo, Seoul
  • Opening of the 6th branch in Beijing (Fangzhuang branch)
  • Creation of new brand slogan : "Made for Women"
  • Hosted 'Dough Magic Show' to help children in need.
  • Designation of the 7th day of eyery month as "Mr.Pizza's Woman's Day"

2005-

[edit] See also

[edit] External links

[edit] References

Pizza, Mr.. History. Retrieved on 2007-07-04.


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